Tuesday, March 18, 2008

Commercial CRitic: You Rich Enough to Watch the Tournament

The CRitic has been on a hiatus through no fault of his own. There has been a serious lack of sports-themed commercials.

There have been a few noteworthy commercials such as the Dr. J, 10 second ad for Converse. Short, sweet and to the point, well done.

There have been some travesties such as the Subway commercial with Tony Parker and Tony Stewart congratulating Jared for not continuing a lifestyle that would kill him young. It is reminiscent of how you can pay celebrities to come to your birthday party, ahem Peyton Manning ahem. We once looked into having Jack Nicholas come to my grandma’s birthday, it wasn’t worth it.

There is another commercial about how Reggie Bush’s quick, which must be referring to his legs, smells like French Toast. I think Ray J may have revealed why on The Tyra Banks Show. (4:24)

But what I have particularly noticed, since I have been watching college basketball for the past three weeks to prepare for my family’s bracket for the opportunity to win $20, is the theme of college basketball commercials.

Have you ever caught yourself in middle of a series of commercials for tampons, yeast infection medicine and birth control pills and think to yourself that maybe I shouldn’t be watching this show?

Well, if you are not approaching retirement or an investor, you should not be watching college basketball. Hartford Financials, Pacific Life, Charles Schwab, T. Rowe Price and Fidelity are only a few of the financial companies advertising trying to get your cheese during college basketball games.

The marketing data must be screaming at these companies about the demographics of a typical college basketball fan.

College fan = college educated = mo money = mo problems.

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