Wednesday, May 14, 2008

Calling Celebs Out on Brand Loyalty

Ever wonder what kind of tampons David Wright really uses?

What kind of tissues Tony Romo favors?

If Dana Jacobsen actually prefers grain alcohol?

Well now, we get to know for sure. ("For sure" in that totally-accurate user-driven "Wikipedia" sense.)

CNBC's Darren Rovell asks, "Does your favorite athlete really use the product he promotes?"
You now might know thanks to a site called which could turn the sports endorsement model on its head. The site is basically a brand wikipedia.

It asks everyday citizens to tie celebrities with brands and to submit pictures of these stars using products or services.

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