It's no lie. Minor League Baseball's no-holds-barred approach to marketing via gimmickry promotions is a thing of beauty. On-field skits with Alex and Cynthia Rodriguez look-a-likes and Madonna's hits playing between innings were just a couple of ways a minor league team near A-Rod's former baseball home tried to cash in on tabloid fodder. The Grand Prairie AirHogs, an independent team west of Dallas and a few miles from the home of the Texas Rangers, offered dollar tickets to fans wearing A-Rod jerseys or dressed as Madonna on Wednesday night.
Our buddy Jim Baumbach at The Final Score points out the latest example by way of the Grand Prairie AirHogs.
From the Dallas Morning News:
Bravo.
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