Thursday, July 17, 2008

We Heart Minor League Baseball

It's no lie. Minor League Baseball's no-holds-barred approach to marketing via gimmickry promotions is a thing of beauty.

Our buddy Jim Baumbach at The Final Score points out the latest example by way of the Grand Prairie AirHogs.

From the Dallas Morning News:

On-field skits with Alex and Cynthia Rodriguez look-a-likes and Madonna's hits playing between innings were just a couple of ways a minor league team near A-Rod's former baseball home tried to cash in on tabloid fodder.

The Grand Prairie AirHogs, an independent team west of Dallas and a few miles from the home of the Texas Rangers, offered dollar tickets to fans wearing A-Rod jerseys or dressed as Madonna on Wednesday night.


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