Tuesday, August 26, 2008
Driving the LPGA Over a Cliff
If true, this certainly must qualify for one of the most bone-headed sports management decisions of the century:
Disclaimer: this is the LPGA we’re talking about. If you’ve never heard of it, it’s the major women’s professional golf tour in America. The same ones that bring you too much of this and not enough this.
The gratuitous skirt shots aside, I do have to confess to being somewhat of a golf nerd. I play a lot of it, watch a lot of it. And I can appreciate the fact that these women are really, really, really good. But I don’t understand - at all - what speaking English has to do with winning golf tournaments.
You see, the LPGA is dominated at the moment by Lorena Ochoa of Mexico. She’s basically the Tiger Woods of women’s golf, minus the global popularity and billions in the bank account. She pretty much wins every tournament she enters. But, on the odd chance she does not win, it’s a pretty sure bet that someone from South Korea will. American women, for now, are the perpetual runners-up.
Not that it bothers me - and let’s be honest, it can’t bother too many people because NO ONE is watching anyway. But pidgin English apparently doesn’t work for the LPGA, or more importantly, their corporate sponsors.
I can’t believe anyone at the LPGA with a brain would come close to being associated to a report like this, let alone lend a quote for attribution. Then again, there’s a reason LPGA ratings are in the toilet, and it’s clear with leadership like this they are going nowhere too soon.
-Posted by Rev. Shaw Moore