As much as the Big Game is a sporting event, it's a cultural phenomenon during which advertisers clamor for an audience that transcends any particular market.
Here's a quick taste of what's going on the ad & marketing end of the Super Bowl with some recognizable names.
Troy Polamalu Stars in Coke Zero Ad as Mean Joe Greene
Pepsi Max - Diet Cola for Men
Follow Tommy Margules – the winner of Macanudo 1968’s $10,000 Superbowl trip - real-time Twitter updates @Macanudo1968.
TIME.com’s Super Bowl Advertising Blitz will highlight all the commercials in one place for you hours after the game is over.