This week’s Blogs With Balls Show on the JoeSportsFan Radio Network is now available.
Download Episode 10 Here.
Today we feature our good friend John Karalis' RedsArmy.com as the Ballsy Blog of the Week.
You may remember John as the star of our pre-BwB 1.0 Kobe spoof video:
You should remember him for the fantastic work he puts out on RedsArmy.com.
Reds Army is continually evolving and bettering itself and has become a standard-bearer for team-oriented sites. In addition to posts, John and cohort Chuck "talk Celtics, the NBA, and whatever else come to mind" on Blog Talk Radio's The Two-Man Game, and John is 1/8 of the The 8th Seed Podcast.
This week we dig into a big issue always on the minds of sports bloggers - monetization.
We talk with Rich Gallagher, Senior Account Executive for Digital & Emerging Media at Taylor, a "sports, lifestyle and entertainment public relations firm" that has been very active in engaging sports blogs in promoting its clients.
One of those brands - Diageo Liquors (whose portfolio includes Guinness, Captain Morgan and Cuervo) was an early and energetic part of both or our Blogs With Balls events. We talk about what the brands are looking for in online partners, how they see the value in events like BwB, and we touch a little on the FTC's new online disclosure guidelines.
Rich shows just how forward-thinking some brands and firms can be in embracing online media.
This week’s links of interest: