Commercials. No Jordan, no Bird, not even Peyton or Brees during the NFL Network commercial. Athletes pockets are empty this Super Bowl as the endorsement deals went elsewhere.I was anticipating a long night squirreling together a blog post as the resident commercial critic, but I get to hit the sack early tonight.
Hollywood dominated the commercial space digging into Stan Lee's waste basket to find a blockbuster. Eminem's anti-endorsement mantra snags him two deals eclipsing the entire rosters of the NFL, MLB, NBA and NHL combined.
Unless A-Rod was actually previewing a Rom-Com with Cameron Diaz about popcorn, commercial execs are wildly throwing their money at a new approach that leaves athletes having to actually be good at their sport to earn a paycheck.
And yes, I did see Danica Patrick. Enough said.
-Commercial CRitic, CR Dunbar
Follow us on Twitter@HHReynolds or Click Here to get HHR in your inbox.
No comments:
Post a Comment