Tuesday, December 2, 2008
What a Difference a Year Makes
This year's annual Turnkey Team Brand Index proves what we knew all along, Bostonians are loyal bandwagoneers.
It should come as no surprise that both the Red Sox and Pats both landed in the top 5. After all, both teams have seen much recent success.
However, dig a little deeper. The survey, which surveys sports fans in markets on "their perception of their hometown teams, asking questions about ticket value, team leadership and 19 other categories," ranked the Celtics, once the gold standard of the Association, at #9 a year after winning their championship.
While a decade or two ago, this would have been a no-brainer, last year the C's were at #109.
What does this really say about Boston sports fans?
Probably the same thing it says about New York ones. Notably omitted from the top 20 are any of the many struggling NY-NJ franchises.
The most shocking revalation in the study (to me at least) was the New York Knicks landing 2nd to last at #121, only slightly ahead of the then-Seattle SuperSonics. One wonders what difference LBJ might make among the Garden "faithful."