Athletes on Twitter is all the rage. Danica Patrick is taking it one step forward thanks to the help of our friends at Sports Media Challenge. @DanicaPatrick was launched on May 17 in conjunction with (and backed by) Tissot watches, which views the venture according to SMC sources as "a less-invasive way than traditional advertising...to connect with consumers through social media and their one of their company’s faces."
And if ever there were a face to promote in auto racing it'd be Danica's.
It's a very forward-thinking venture and it will be interesting to see how it plays out.
"Both Danica and Tissot are well aware that they are carving new territory in terms of sponsorships on Twitter and are moving ahead cautiously and figuring it out as they go. Both parties want to execute this new venture within the cultural norms of social media."
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