Thursday, May 22, 2008

Tennis Connects With Digital Age

Fellow BallHyper apalmer7 passed along a tip noting that TennisChannel.com is offering (free?) live streaming of the French Open from May 25-June 8.

Some of you may have caught Blogging Ambassador Will Leitch's article in the April 2008 issue of Fast Company Magazine, "MLB's Digital Dominance." The article highlighted the success of MLB Advanced Media and its overall impact on the sport's bottom line.

A side bar in the print issue looked at the steps taken by each of the "big four" (baseball, football, hoops & hockey) to integrate online technology into their overall business strategies.

With that in mind, the TennisChannel's online foray is a great step for any sport, namely the minor/individual ones who clamor for the exposure of an MLB or NFL. Continued exploration into online media can not only help boost the sport's revenue, but also help expand its fan base, with seemingly little risk.

My first impression on such advancement was when contributer Rusty had us over a few years ago for the Daytona 500 and had his lap top (via NASCAR.com, I believe) tuned in to Dale Jr.'s pitcrew/car communications. To me - a non-NASACR fan - this was amazing. It held me captivated for hours. The following week when I tried watching a race on my own. I made it about 5 minutes until I had to shut'er down.

Will the TennisChannel's streaming make me an overnight tennis fan? Unlikely. But it provides fans additional access to matches and might pull in an extra few casual fans to catch some action. For sports nuts stuck in cubicals all day, who wouldn't give it a shot?

4 comments:

Julia Roy said...

Yah it is pretty cool they are offering up free livestreaming... and yes it is definitely free.

If your into Twitter they are also aggregating all the conversations by Twitter-ers talking about Tennis.

http://twennis.com

online-publishing said...

Dude, check this out -- http://www.theumpisalwaysright.com -- it's another tennis channel site -- this one is a bunch of videos of players yelling at umps. Good time waster.

Hugging Harold Reynolds said...

Great sites. Thank you both.

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