One way it appears, is through Sponsored Tweets. For those unfamiliar, Sponsored Tweets is an auction-type service that allows solicitors to send tweets under the handles of some more
notorious famous tweeters, for a price.
On the athlete page, the first on the list is my favorite humanitarian, @MikeVick, who rolls for a surprisingly affordable $687.96 per sponsored tweet. Others on the list like @Tony_Mandarich ($58.83) go for considerably less and some like @champbailey ($1,176.50) and @merillhoge ($1,764.75) go for considerably more--wait--Merril Hoge--Merril F&^!n& Hoge gets $1,700 per tweet!?!?!?
Exit question: Do you suppose Valtrex or Alpo would be able to negotiate a much better deal for a tweet from Mr. Mexico?
FYI- Ol' @Blue_Pulaski will tweet whatever the hell you want for a local Groupon or Living Social deal...DM him for details.