Showing posts with label FanHouse. Show all posts
Showing posts with label FanHouse. Show all posts

Tuesday, June 30, 2009

The Curious Case of Jay Mariotti: Blogger Bashing Is Bad Journalism

This debate/story just won't die. And I know, I'm only keeping it on life-support.

Journalists want it both ways. They decry the rise of blogs, criticize the "liberties" taken with truth by bloggers, bemoan the medium's unprofessional nature, and mock its authors while touting their j-school degrees and years cutting their teeth in the newsrooms of no-name papers.

Jay Mariotti, a blogger himself on a big-name platform built into a powerhouse by none other than a blogger, is the latest multi-platform rambler in the vein of the Bissingers and Rosenthals of the world to jump into the blogger vs. journalist war of words, albeit weeks late.

Rather than paraphrase his latest column on the subject, lets take a look at it in its entirty and inject some truths behind his innuendo.

Steroid Guessing Is Bad Journalism
Posted Jun 29, 2009 11:12PM By Jay Mariotti

I am one of the fortunate ones. Twelve months a year, I'm paid to dispense information and opinions on a major Web site read by millions, not to mention a major TV network watched by millions. I don't have to STRRRRRETTTTCCH THE TRUTH or make something up to be noticed as a columnist.

Show of hands by the bloggers out there. Tell the truth. How many exaggerate for the sheer purpose of garnering attention (like, say, a commentator on Around the Horn)? How many of Jay's millions of readers and viewers would lose a wink of sleep if Mariotti were today relieved of his duties at AOL and/or the Four Letter?

But in this changing media sphere, where everybody and his pet tarantula has a blog, many do have to compromise facts and fair play to turn heads and maintain some sort of living. And in the sports end of that sphere, the easiest path is to take liberties with the steroids crisis and randomly drop names of so-called users based on nothing more than unfounded speculation, whim and guesswork.

Rather, it's almost suggested that bloggers take the tact that Jay's counterparts in the industry did between 1998 and 2007: bury your head in the sand. I challenge Mariotti to provide one name "randomly" dropped by bloggers.

For all the fine work done by legitimate journalists who continue to uncover the smut in what inarguably is sport's biggest scandal ever -- T.J. Quinn, Mark Fainaru-Wada and Selena Roberts among them -- the sports writing business is rife with too many reckless idiots who don't hesitate to publish or post a name without the slightest bit of corroboration.


Talk about "name-dropping." Speaking of "reckless idiots," let's look at one of those "legitimate journalists" that Jay praises, Selena Roberts.

Michael David Smith, a highly respected blogger at Mariotti's online home, wrote last year, "Two Years Later, Selena Roberts Still Can't Admit She Was Wrong About Duke Lacross."

Sports columnist Selena Roberts is a gifted writer who usually sounds just the right notes in writing about the way sports intersects with issues like race, class, politics and the law. But she was dead wrong about the Duke lacrosse case. Roberts wrote a terrible column on March 31, 2006 that centered around this 20-word paragraph: "But why is it so hard to gather the facts? Why is any whisper of a detail akin to snitching?"

Roberts' thesis was that the Duke lacrosse players were banding together to protect the rapists in their midst. Of course, as we now know, it wasn't so hard to gather the facts in the Duke lacrosse case -- the facts were right there, out in the open, but a corrupt prosecutor named Mike Nifong (the only person who went to jail for the Duke lacrosse case) was so eager to twist the facts to his own political advantage that he would have sent three innocent men to prison had the attorney general not taken the case out of his hands.

...

But while Roberts got the story wrong in March of 2006, that can be understood -- it was a complex story, one that most members of the media got wrong. What is harder to understand is Roberts' continuing refusal to admit she was wrong, nearly two years after the fact.

Yes, given the staggering bulk of guilty names and relentless flurry of new information, we all wonder to ourselves if every major leaguer who has played since 1995 used steroids. But that doesn't mean anyone has the right, legally or ethically, to start speculating for public consumption just because he has a functioning computer, a miniscule niche in cyberspace or a column in the dying newspaper industry. The methods of dissemination may have changed, but journalistic standards suddenly shouldn't go to hell.

Here lies the main crux of this column and why I feel so angry and perplexed by the whole issue in general. Like Rosenthal and Buzz before him, Mariotti implores bloggers to uphold the journalistic standards he implies they should have. In doing so, Mariotti is alluding to the idea that bloggers are, in fact, journalists and members of the media- these same individuals he taunts as "wreckless idiots" and stretchers of truth.

Let's lay it on the table then. Jay, are you willing to accept and treat members of the new media as your peers, uphold them the same rights, encourage your contacts in leagues, news outlets and with teams to treat them equally and fairly as they would any old-school hack, and only then reserve judgment as to whether or not they meet your industry's self-identified standards?

If you know an athlete who uses steroids, convince us that it's true with corroborated material.

If not, please keep it to yourself.

Again, I ask you to give us an example of a player and or athlete "unfairly" and definitively accused by a blogger.

The irresponsibility began three years ago when blogger Will Leitch wrote on a Web site that he had "80 percent'' faith in a source who said a Kansas City-based strength and conditioning coach was one of the redacted names in the Jason Grimsley report. "Does (the trainer's) name sound familiar?'' Leitch wrote. "If it doesn't, he -- and we assure you, this gives us no pleasure to write this -- has been Albert Pujols' personal trainer since before Pujols was drafted by the Cardinals in the 13th round of the 1999 draft.'' A photo of Pujols was included in the blog item.

Here's the problem: The trainer's name wasn't found anywhere in the report, meaning Leitch smeared the trainer and Pujols in one inaccurate swoop based on an "80 percent'' certainty rate. I think we learn in our 11th-grade journalism class, if not out of the womb, that it's irresponsible to tell a potentially damaging story if you're not entirely certain it's true. Eighty percent may as well be zero percent. The mess was exacerbated by MSNBC's Keith Olbermann, who ran with the story and caused a national feeding frenzy, and not until Pujols threatened legal action did a shamed, humiliated Leitch emerge with a correction titled, "A Deeply Regrettable Wrong,'' apologizing to the trainer in the process.

A reputable Web company would have fired him on the spot. Unfortunately, Leitch worked for a company that enjoyed the attention and allowed him to spew more lies about people. He profited from his fraudulence by writing a book read by a few of his blogging buddies.

Here's the rub. While Leitch is widely praised as the poster boy of the sports blogosphere, he couldn't be a further example of your typical blogger. Rather, Leitch's educational background and career more closely reflect that of yours, Mr. Mariotti. He is YOUR peer, not mine. A former editor at his college paper, he is/was a contributing editor at New York, and a contributor to The New York Times, GQ, Fast Company and Slate, and prior to that book you referenced, had already been twice published.
The fact that he is deemed a blogger because he founded Deadspin is akin to you being deemed a blogger because you opine at FanHouse.

What he did was open the door to the Jerod Morrises of the world. A few weeks ago, Morris speculated on his obscure baseball blog that Raul Ibanez, who is enjoying a career season with the Philadelphia Phillies, might be on steroids. In a post headlined, "The Curious Case of Raul Ibanez: Steroid Speculation Perhaps Unfair, but Great Start in 2009 Raising Eyebrows,'' Morris proceeds to do what he suggests himself is unfair and indicts Ibanez. "Any aging hitter who puts up numbers this much better than his career averages is going to immediately generate suspicion that the numbers aren't natural, that perhaps he is under the influence of some sort of performance enhancer ...,'' he wrote. "Maybe the 37-year-old Ibanez trained differently this offseason with the pressure of joining the Phillies' great lineup and is in the best shape he's ever been in. And maybe that training included ... Well, you know where that one was going, but I'd prefer to leave it as unstated speculation."

Unstated? No, Jerod, you left nothing for conjecture.

June 16, 2009, Jay Mariotti at FanHouse:
At least three times, maybe more, I've asked Sammy Sosa if he ever has used steroids. Each time, he testily answered no, once stating that the only performance-enhancing substance he took was a "Flintstone vitamin." He had this goofy, cartoonish way about him that made you want to believe him, even though deep down, as someone who noticed that his head and upper body were swelled disproportionately to human reality, I knew he was as stone-cold guilty as any of them.

Now, at last, the other syringe seems to have fallen. In a development that will shock no one but the lying, denial-ridden Sosa himself, baseball's sixth-leading home run slugger of all-time reportedly is on the list of 104 players who tested positive for a performance-enhancing drug in 2003. Assuming the New York Times report is correct, it means Sosa becomes the latest in a staggeringly prominent line of fallen, cheating, juiced-up heroes who have turned the game's steroids debacle into pro sports' biggest scandal ever.
Pot, meet Kettle.

...Predictably, another blog -- Hugging Harold Reynolds, if you can believe it -- linked the piece to its Twitter feed, and Morris instantly became the hottest potato in the sports blogosphere.

We re-tweeted it because it was well-written, researched and thought-provoking piece on a topic every average fan chats about with his buddies - be it on a fantasy message board or on a sports bar stool.

Quite impressively, Ibanez, whose only sin might have been playing in Seattle-based obscurity for too long, responded with a robust stance of self-defense that rightfully focused on the lack of proof. All Morris had was two-plus months of Ibanez numbers -- .312 batting average, 22 home runs and 59 RBI until he went on the disabled list for a strained left groin -- that obviously trump his career power averages of 23 homers and 95 RBI.


He responded because he was put on the spot by a beat writer looking to fill a page, a beat reporter who (more than anyone else) is responsible for blowing up the story, and, in turn, making the Ibanez ordeal a national controversy.

"I'll come after people who defame or slander me," Ibanez raged to the Philadelphia Inquirer. "It's pathetic and disgusting. There should be some accountability for people who put that out there. Unfortunately, I understand the environment we're in and the events that have led us to this era of speculation. At the same time, you can't just walk down the street and accuse somebody of being a thief because they didn't have a nice car yesterday and they do today. You can't say that guy is a thief."
When asked if he has used steroids, Ibanez flatly said no. "You can have my urine, my hair, my blood, my stool -- anything you can test," he said. "I'll give you back every dime I've ever made (if a test is positive). I'll put that up against the jobs of anyone who writes this stuff. Make them accountable. There should be more credibility than some 42-year-old blogger typing in his mother's basement. It demeans everything you've done with one stroke of the pen. Nobody is above the testing policy. We've seen that.

Total over-reaction to a piece he in likelihood hadn't even read at the time.
While denouncing unfounded claims (not unlike bloggers categorizing elderly hitters having career years in the steroid era), Ibanez lumps bloggers into one, widely-repeated category of basement-dwelling 40-somethings.

"It's unfair because this should be about how hard work, determination and desire trumps chemicals and shortcuts. That should be the message: desire, character, work ethic. But some guy who doesn't know me -- one idiot -- says something like this. They should be held accountable. It's cowardly.''

While Morris tried (unsuccessfully) to contact his subject, to my knowledge, Ibanez made no effort to directly address his accuser. Rather, he chooses to hide behind the paper and media that "writes this stuff."

Predictably, Morris made a fool of himself during a panel discussion on ESPN's Outside The Lines. Like many bloggers, he came off as someone who hasn't been properly trained to grasp libel law. Of course, the Internet is the Wild, Wild West and doesn't punish abusers for libeling people.

The perception that Morris made a fool of himself solidifies the notion that Mariotti is writing for his counterparts, the league, the players and the teams, and not the fans. While not all feedback on J-Rod's appearance from the blogosphere was positive, the one most pointed at as looking foolish, ill-informed and out-of-touch, was Ken Rosenthal. Has Morris been sued for libel?

Yet. Meanwhile, the real professionals will keep pounding on the amateurs. "Ten years ago there was not a chance that any newspaper or magazine or any other entity would have printed such a thing,'' FOX Sports' Ken Rosenthal said on OTL. "It's wrong. It's irresponsible, it's unfair, and it needs to stop."

Over the last 10 years, the publication at which Rosenthal made his bones, The Baltimore Sun, has cut 60% of its staff; and in 1999, Bonds, Sosa, McGuire, Clemens and Palmerio were heralded as national icons.


"It's not fair to make assumptions like that,'' ESPN's Jackie MacMullan said. "It's a shame anyone is questioning (Ibanez) without proof.''


Fine.


"It is unfortunate that we have an Internet circumstance where people can be inflammatory with everything they say,'' co-host Tony Kornheiser said on ESPN's 'Pardon The Interruption.'


WTF is an "Internet circumstance?"

Because the Internet is a gateway to everyone, bloggers have a place in this new media world. I've seen plenty of good ones who apply the principles that will win them credibility for years. I've also seen plenty of bad ones who have no conscience and don't belong anywhere near a keyboard. And the problem involves more than bloggers. Recently, an ancient columnist named Rick Telander suggested in the Chicago Sun-Times that Cubs shortstop Ryan Theriot's early power burst should send up red flags. "Sorry, Ryan Theriot, you're a suspect,'' he opened his column. "Forget Manny Ramirez and Roger Clemens and Barry Bonds and Jason Giambi and Mark McGwire and all the other hulking, accused performance-enhancing drug users. You, sir, all 5-11, 175 pounds of you, are doing devious things.''


Basically, Telander was no different than blogging boy Jerod Morris -- speculating based on numbers, not facts. And if he was being sarcastic, he picked the wrong topic; this one is way too sensitive. My guess is, Telander was trying too hard to get attention in a death-warmed-over newspaper.


"Boy?"

Yeah, we know. You left the Sun Times on your terms. To "compete" and abandon the dying medium.

And what was Jerry Crowe of the Los Angeles Times thinking when he wrote, "Thanks to Ramirez, Alex Rodriguez, Barry Bonds, Mark McGwire, Sammy Sosa, etc., fans outside St. Louis must wonder, 'Do we celebrate Albert Pujols or suspect him?' ... Pujols has batted four times with the bases loaded this season and three times has hit grand slams ... In his only other at-bat with the bases loaded, the St. Louis Cardinals slugger delivered a two-run single ... Sadly, it makes you wonder.''


Yes, unfortunately it does. And unfortunately people talk about it. So, unfortunately it's news.

Sure, we wonder. Know how many names have been leaked to me through the years? But as writers, we should not release our wonderment for public consumption unless we have full evidence of wrongdoing, as Roberts had when she broke the Rodriguez steroids story in Sports Illustrated. If Pujols and Ibanez were guilty, we'd probably find out in due time. Until then, I'll pause because we have no solid reason to presume guilt beyond the fact several of their colleagues have been guilty.

Yes or no: Did OJ do it? Did MJ molest kids?


These are desperate times in the media. But desperation should not turn us all into National Enquirer sleazes.

If you are implying that Midwest Sports Fans is sleaze, you too are basing that on nothing more that unfounded opinion.

The first thing a professor ever told me was, "Get the story right.'' That's why I was so angry a few years back when I was framed by the Sun-Times. The agent for Scott Skiles, then coach of the Chicago Bulls, had given our basketball beat writer the financial figures for Skiles' new contract. They slightly differed from the numbers run by the rival Tribune, as supplied by Bulls management. Team owner Jerry Reinsdorf, no fan of mine, ridiculously marched his lawyers into the office and demanded a correction in my column -- even though the numbers had been approved by editors and were supplied to me by an editor. (Reinsdorf actually was mad that I had been criticizing him for being a cheapskate and not signing Skiles earlier.) The paper buckled and ran multiple corrections for my column only -- but not for its own news story that published the same numbers -- which should tell you how corrupt the place was.

Woe is you. You were framed. Should have checked your sources. Trust, but verify. Which begs the question: what is "truth" and what makes you the authority on it.

So it bothers me when a writer just drops a name and doesn't face any repercussions. I'm definitely seeing an erosion in the accuracy game. We're down to, oh, about 80 percent now.


Has Jerod not faced repercussions? Has he not faced public scrutiny? Has he not stood up and acted honestly and respectfully? Has he once pointed blame (like, oh, he was framed)? He has stood by, defended, justified, debated and amended what he wrote. He doesn't hide. Nor does he or did he invite this "attention."

So tell us. What are you, Jay Mariotti? Newspaper hater? Blogger? Journalist? Renaissance man?
Be it abandoning the platform which brought you success, or babbling away near-daily on ATH, you come off as one of the very things you accuse bloggers of being - a self-serving, attention seeker.

Follow us on Twitter@HHReynolds or Click Here to get HHR in your inbox.

Monday, November 10, 2008

So You Want to Work in Sports?: Kyle Bunch, Sr. Producer, R/GA (CLIENT: NIKE)

Over the next several weeks, HHR will be interviewing 20 and 30-something-year-olds in various careers in professional, amateur and collegiate sports to get a take on how they broke into their respective industries and to offer tips how ambitious sports-related job seekers might do the same.

Today we interview Kyle Bunch, of blogger note for his work on sites like TrojanWire and FanHouse, a driving force behind Nike's digital media exposure as a Senior Producer at R/GA. Kyle talks about his work in corporate digital media, as well as the role his blogging and publishing experience has played in it.

Name: Kyle Bunch
Age: 30
Position: Senior Producer
Organization: R/GA (CLIENT: NIKE)
College Major: Business Administration - USC
Prior Sports-Related Experience:

RxSN – Co-Founder/Publisher, since 2003 – publications/sites include:
SCPLAYBOOK – Columnist, since July 2007

FanHouse – Blogger, since August 2006

SEOintelligence – Chief Experience Officer, since July 2007


R/GA is a premier ad agency that has a reputation for cross platform marketing and an ever willingness to embrace new technologies. You say you've worked in the "interactive realm" since 2000. What professional experience did you have prior to starting with R/GA in 07?

Prior to joining R/GA I worked at a boutique agency in Southern California called PINACOL for several years. Because it was a smaller company with a great, visionary founder, I got an opportunity to do a lot of different stuff (production, interaction design, a little bit of programming and visual work) and get some great mentoring along the way. That helped me to round out my digital experience by starting several of my own sites between 2001 and 2005, including the (now-defunct) Edge City Chronicle, TrojanWire and Blogebrity.

Is Nike your sole client or do you have others in your portfolio?

R/GA has a ton of clients (you can see a pretty complete list at http://rga.com), but I spend all of my time working on Nike projects.

Image: Business Week

What exactly are you responsible for as a Sr. Producer at R/GA? How much of your energy is divided between: 1. creative development; 2. production; 3. client relations?

Typically, it's probably about an even 3-way split over the course of any given week. Some days may require a lot more of one than the others – but over time, it tends to be a pretty equal mix of those three.

Do you primarily work alone or as part of a team. If the latter, what are some other roles on the team?

I work as part of several teams – each one has a variety of different stakeholders, typically including (a) Interaction Designers (sometimes called User Experience Design), (b) Visual Designers, (c) Copywriters, (d) Programmers, and (e) Quality Assurance experts. Depending on the project there might also be some members of our Digital Studio who specialize in video production rounding out the team.

I've blogged on this site before about Nike's recognition as one of the world's leading corporate innovators. Some of the initiatives I mentioned were Run Americas, Nike Women's Marathon, Nike+ Supersonic, NikeiD Studios, Nike ProPlayers and Top Nike Total 90 Laser. Have you worked on any of them?

I didn't work directly on any of those projects – but thanks to the sheer volume of R/GA's work output, I was fortunate enough to be part of a number of innovative initiatives -- from Hoopstalk to Signature Moves to the now-in-beta Ballers Network.

Can you take us through a typical day?

Show up, pour a glass of scotch and start chain smoking. Pretty much exactly what you see on Mad Men.

Which campaign at R/GA or in a previous position are you most proud of and why?

While I am immensely proud of all the work I've done at R/GA for Nike, and a number of the projects I worked on back at Pinacol, to this day I'm probably most proud of the initial work we did on the Blogebrity project. The site is still alive (barely) today as a quasi-dated directory of "famous" bloggers, but when we started it as a simple blog + hoax (we pretended that we were launching a "People Magazine for the blogosphere") back in 2005 for the Contagious Media Showdown, it went from an idea to execution to coverage in Time, Newsweek, CNN and throughout the blogosphere in a matter of about two weeks. I've worked on a number of successful campaigns, but the personal and professional ROI and the notoriety we attained for our work on that one is tough to beat.

What role has you affinity for sports played in pursuing a job like this, or were you more focused on the online marketing profession and happened to be lucky that your primary client was so embedded in the sports world?

I think it's probably more luck than anything. I know that my work on TrojanWire certainly didn't hurt in me getting the role I have now – but it was much more my online marketing experience that really landed me in the spot I find myself today.

You've been publishing TrojanWire since 2003. What major changes between then and now have you seen in sports blogging and fan-based sites - positive and negative?

Well, I know a lot of people point to the arrival of Deadspin in 2005 (a story that we actually broke on Blogebrity first) as the moment when the sports blogosphere really arrived. And while Deadspin may have brought sports blogging to a more mainstream audience, the fan sites – in the form of Scout and Rivals – were all over social media way before anybody started buzzing about Web 2.0 and the arrivals of MySpace, Facebook, or any of the other emergent trends of recent years. In fact, they remain some of the only social media sites who have pulled off the ultimate coup – charging for access to the content they produce.

Flash forward a few years, and there are obviously a lot more fan-based sites – some really good, many just contributing to the unfortunate echo chamber effect that seems to be pandemic in social media. That would really be the only negative I see – as any sector matures and people start to have success, there are inevitably going to people trying to dissect that success and reconstitute it into some sort of winning formula. And with that comes a lot of imitation and in the case of blogging, we lose a lot of what initially attracted people to the medium – the uniqueness of the voices and ideas expressed.

But I think things are still in early phases of development in this space, and there's still a lot of room to do new things and be rewarded with an audience. So I look forward to the next BIG thing that doesn't just throw in a twist on the existing formula, but completely turns it on its head. It's coming (and I'd be lying if I said I wasn't working on it myself).

How reputable has your site become with the athletic department at USC. Are you recognized as a legitimate aggregator of Trojan news by the school?

Legitimate is a tricky word when it comes to colleges and sports blogs, at least from what we've seen with TrojanWire. While the pro ranks seem to be embracing sports blogs a bit more, I think there's a lot of perceived risk by the administrators on the college side. The subjects you're covering are young kids without agents and managers and all the protective layers that your professional athletes can hide behind.

Now, this can be a bad thing (like those instances where a college athlete posts some ill-advised pictures on their Facebook profile, which then find their way to the sportsblogs), but I do believe it can be a great thing too. The best example of the positive that I can give is the Rey Maualuga experience we had a couple weeks ago.

A regular reader sent through a note from his young daughter, where she invited Rey, her favorite Trojan, to her 5th birthday party. We posted the note on the site, and after some back-and-forth between myself and Rey on Facebook, we wound up putting him in touch with the girl's dad, and they coordinated a birthday call from Rey – on a gameday no less – where he made the little girl's day by wishing her a happy birthday before his game vs. Arizona.

So I am hopeful that TrojanWire can continue to showcase all of the positives that we could bring to the University, and in doing so, increase our levels of legitimacy and access with the Athletic Department.


What's the secret for being able to sustain a quality site as long as you have, and still keep a day job in which you hold a lot of responsibility for direction of a multi-billion dollar company?

As I'm sure you can attest from your work on HHR, a lot of it has to do with not viewing your side projects as work, but as a way to spend more time working on the things you're passionate about. When they start to become a burden, that's when things start to unravel.

But another key I've found – when you have something good going, outside people want to get involved. And sometimes you can be overprotective and not as welcoming of that sort of outside contribution as possible. Try to quell that whenever you can. If you have people who want to get involved, do everything you can to give them a way to get involved. Whether it's just encouraging readers who leave intelligent/entertaining comments on your blog, or giving a young writer who wants to contribute an article a chance, you should always jump at the opportunity to bring people who share your passion on board.

Along those same lines, you seem to dabble in several sites (and several different types of sites). What is your ultimate goal with these? Many may be asking - why focus on them so much when you seem to have a fine primary gig?

Oh, I wish I could tell you why I spend so much time on so many different projects. Some of it probably has to be chalked up ADD…but I think a lot of it is just my own mechanism for keeping myself inspired creatively. There are days where the day job gives me all the fulfillment I could ask for, and others where having other outlets is the only thing that lets me maintain my sanity.

Does your work as a publisher and blogger influence your work with R/GA and vice versa? If so, how?

Yeah, it definitely has an impact. Obviously getting links from the right site can make a campaign…so taking advantage of my experiences and relationships in the blogosphere has proved invaluable on a number of different campaigns.

How much have you used your college major both professionally and in your side endeavors?

Since I'm still paying off my student loans, I really want to say that my college major was THE thing that helped make a lot of my successes possible. But if I was really pressed on it, I think I'd probably point to the relationships and experiences I got out of college as being the more valuable piece, as opposed to the fancy book learning I got from USC's Marshall School of Business.

Nature or nurture? Your job seems to be as much to do with creativity as it does academics. How much do you rely on academic experience as opposed to a creative sense?

I think it's mostly creative sense. The academic experience gives you the tools – which in many cases is just the ability to speak intelligently and confidently to clients, vendors and co-workers – but the creative sense is what guides most of your decision-making process.

What's the most rewarding part of your current job?

Working with such a diverse range of incredibly talented people. R/GA has people of every color, creed, size, age, etc. from every background imaginable, with a range of experiences that completely runs the gamut from veterans who have been working in technology since the days when it was ruled by Xerox and IBM to hotshot newcomers from the world's best schools to completely self-taught savants with mindblowing skills. There's no set template for employees at R/GA, and I think that has a lot to do with the creative brilliance that we're so consistently able to deliver.

Biggest perks?

Discounts on Nike shoes and apparel. Going out on shoots with the likes of LeBron, Kobe, Chris Paul, O.J. Mayo, Manu Ginobili, and a ton of other superstar athletes. There are plenty of other upsides (like spending 4th of July weekend in Akron, Ohio), but I don't want to make your whole audience blind with jealous rage.

Biggest hassles or obstacles?

As with anyone dealing with a client as massive and constantly in the spotlight as Nike, there's no slowing down. EVER. Which can actually be both a burden and a blessing, for someone as ADD as me.

Anything you would have changed during college to better prepare you? Relevant courses or internships you'd recommend?

I came through college at a point when digital/web technology was in its very early phases, and a lot of the computer science classes available at the time were focused on more software programming than core web development elements, which scared me off. Now that things have moved forward a bit, I've realized that the foundations of software development are more applicable on the web than I thought at the time…would love to go back and study computer science in greater detail.

What advice would you offer those looking to follow in your footsteps?

If your current day job or class schedule isn't giving you a good outlet for your passions, be they sports, movies, music or whatever, take advantage of the many tools available online today to create your own outlet for those passions. It'll help ensure that when the right opportunity comes up, you won't find yourself held prisoner by your resume.

And of course, live every week like it's Shark Week.

---
See all our "So You Want to Work in Sports?" Features Here.