Wednesday, January 2, 2008

Jockey Ad to Make Social Statement

PRNewswire: "For the first time in nearly ten years, Jockey International, Inc., the iconic American apparel brand, has returned to the airwaves with the launch of a new television ad that is part brand promotion and part social commentary."

If by "social commentary" they mean making it acceptable for 70's sports icons to display their manly fur in skimpy psychedelic briefs and bikinis, more power to them.

Tim Pitt, Jockey's Vice President of Global Advertising and Marketing: "This ad captures the essence of Jockey's authenticity, and takes a stand against society's often-unrealistic expectations of what the "ideal" person should be. What we're saying is that in a world where you can be anything, the most wonderful thing you can be is yourself."


1 comment:

JC said...

Seriously, I thought that was Jack Black on the left.