Photo: Newsday

Editor & Publisher reports that among the findings in the "2008 PRWeek/PR Newswire Media Survey" announced today, of the 1,231 people polled, including newspaper, magazine, TV, radio, and online journalists, "Nearly 73% of respondents sometimes or always use blogs in their research. The most often cited reason for using blogs was "to measure sentiment."

Except at the WWL and for Bob Costas, one can reasonably assume, of course.

H/T: Silicon Alley Insider