Sunday, February 3, 2008

Commercial CRitic: Nike Leaves Nothing but Questions

Nike attempted to replicate its magic.

Nike unveiled one of the best commercials of the year at the beginning of the football season with an animated sequence of Shawn Merriman and Steven Jackson titled Leave Nothing. The commercial was innovative and fun to watch. I turned my head to watch it when I heard the music, similar to the Burger King commercials a season before when you heard The King's music.

For the Super Bowl, Nike took a short cut and created a Madden version of the commercial for Strahan and Osi Umenyiora's trip through the playoffs. It flopped.

The animation starts well with the Umenyiora sequences against Tampa Bay, good DE moves. But then makes a wrong turn with Strahan. Is Strahan playing Strong Safety? Then he gets up to cover a kickoff?

It was as if the animators took their time doing the first two animations and then their feet were put to fire to finish it.

Strahan sacked No. 6 on the Packers. I checked, there is no No. 6 on the Packers. It would have made more sense to put Brett Favre on a stretcher throwing the ball in the NFC Championship game.

On a side note, it is nice to see when the animators for Madden are paid good money for a commercial they still can't have the offensive linemen make a block on their man. Watch the Left Tackle for the Packers trip while blocking air. Classic.

Nike forced this one and dragged down the Merriman/Jackson piece and Madden with it. I hope they have something better for the actual Super Bowl.

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