This week, Shoals, with FD artist Jacob Weinstein, teamed up with adidas “on two fully animated videos highlighting the inner-workings of Dwight [Howard] and Derrick [Rose].”
Reads an adidas press release: “FreeDarko’s uncanny analysis of both Dwight and Derrick spotlights their roles as the ultimate Commander and Creator, leading their teams and the performance revolution of the game. ”
The videos, like Macrophenomenal Pro Basketball Almanac, are a thing of beauty. But more specifically, the collaboration is a testament to the idea of companies working with online influencers to reach targeted markets in creative new ways and mediums.
Dwight Howard: The Detailed Mechanics of a Commander
Derrick Rose: The Inner Workings of a Creator
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