Says PK in today's MMQB:
"d. Congress: I know you've got more pressing things on your plate, but that law you passed about commercials not being played at a higher volume than regular programming? In the Ravens-Chiefs game, unless my ears were playing tricks on me, it was happening big-time."
But, as he should know, legislation does not usually become immediately effective. A quick look shows the bill goes into effect a year after passage.
SEC. 2. RULEMAKING ON LOUD COMMERCIALS REQUIRED.
(a) Regulation Required- Within 1 year after the date of enactment of this Act, the Federal Communications Commission shall prescribe pursuant to the Communications Act of 1934 (47 U.S.C. 151 et seq.) a regulation that is limited to incorporating by reference and making mandatory (subject to any waivers the Commission may grant pursuant to subsection (b)(2)) the `Recommended Practice: Techniques for Establishing and Maintaining Audio Loudness for Digital Television' (A/85), and any successor thereto, approved by the Advanced Television Systems Committee, only insofar as such recommended practice concerns the transmission of commercial advertisements by a television broadcast station, cable operator, or other multichannel video programming distributor.
(b) Implementation-
(1) EFFECTIVE DATE- The Federal Communications Commission shall prescribe that the regulation adopted pursuant to subsection (a) shall become effective 1 year after the date of its adoption.
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