His recent break-up with a Hollywood starlet may or may not help that cause.
A-Rod joins some very Jeterian company in former crush Madonna, Matthew McConaughey and Demi Moore in pitching coconut water.
A far cry from cousin Yuri's secret Dominican elixir,the Yankee third basemen has incorporated the equally Island-infused Vita Coco into his regimen.
A-Rod: "My trainer suggested I try Vita Coco because of all the electrolytes and potassium, and now I drink it every day," says Alex Rodriguez. "The stuff really works."
Interestingly, Rodriquez's co-pitchman for the campaign's Boston kickoff is Red Sox sweetheart Dustin Pedroia.
What rivalry? It's all about understanding, finding common ground and enjoying some good all-natural coconut water.
A-Rod and Pedroia prefer all-natural alternative to artificial sports drinks – its super-hydrating effects helps them perform at their best on and off the baseball field.