Thursday, June 9, 2011

Behind the Scenes: A-Rod Vita Coco Shoot

It can be argued that A-Rod has a long way to go before reaching the marketability pantheon in which teammate Derek Jeter hovers.

His recent break-up with a Hollywood starlet may or may not help that cause.

No Cameron?

No problem.

A-Rod joins some very Jeterian company in former crush Madonna, Matthew McConaughey and Demi Moore in pitching coconut water.

A far cry from cousin Yuri's secret Dominican elixir,the Yankee third basemen has incorporated the equally Island-infused Vita Coco into his regimen.

A-Rod: "My trainer suggested I try Vita Coco because of all the electrolytes and potassium, and now I drink it every day," says Alex Rodriguez. "The stuff really works."

Interestingly, Rodriquez's co-pitchman for the campaign's Boston kickoff is Red Sox sweetheart Dustin Pedroia.

What rivalry? It's all about understanding, finding common ground and enjoying some good all-natural coconut water.

A-Rod and Pedroia prefer all-natural alternative to artificial sports drinks – its super-hydrating effects helps them perform at their best on and off the baseball field.

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