After the cryptic series of "What is G" spots for the newly branded thirst-quencher, Gatorade is re-tweaking not only their ad strategies, but their products as well.
To help launch the reformulated Gatorade Tiger Focus as Tiger makes his comeback at the Masters, the company developed a new animated spot which aired this morning on ESPN and MTV, "Woods of Wisdom."
It's an interesting strategy. While most sports drinks tout the physical benefits of their products, Gatorade is touting Tiger Focus as "advanced hydration to help promote mental focus, as inspired by Tiger Woods’ legendary mental toughness."
Not something you think of when stopping in the 7-11 for a bottle on the way to the slo-pitch game, is it? But hell. If the science is there, who knows? If this takes off, perhaps a drink line with rocket scientists and MIT students isn't too far off!
Few commercials featured athletes this year as the timeslots were dominated by NBC promos and movie trailers. Here are the Commercial CRitics thoughts on the biggest ad day of the year:
GoDaddy lowered its standards hand in hand with Danica Patrick. "I can do anything so I want to see Danica in a shower." C'mon, for a commercial that was supposed to be somewhat believable, this one didn't come somewhat.
Nobody told me that Ray Lewis was going to make an ass of himself in 3D. Otherwise, I would have commandeered a set of glasses to critique with full capability. Nevertheless, props to the Ravens (I think they were all Ravens) for laying it ALL (maybe it was good I didn't have 3D) on the dance floor.
So that is what a murderous lizard looks like. Thanks SOBE for the heads up.
Not going to comment on the Heros vs. NFL All-Stars commercial. NBC did enough self-gratifying to deserve any mention.
I would say 95 percent of Olympic athletes are amateurs and need to work at Home Depot to make a living while they train. Somehow, Carlos Boozer is the Olympian to receive the extra endorsement check from Overstock. Possibly the least minutes played on the basketball team and skipped out on a blind man while he wasn't looking for millions in Mormon country. Swing and a miss Overstock.
I heard rumors about the Coke Zero-Polamalu commercial and was ready to pan it for lack of originality, but I must say that I was impressed. It had physical violence, which I am always a supporter of. Plus, it integrated Coke Zero's previous schticks with infringement claims. Well done.
That's it, minus a boring G2 commercial. We get it Gatorade, you have a lot of money. But shouldn't Tiger be schleping his own flavored water?
The following commercial was forwarded to the CRitic for reasons that many would find obvious.
Gatorade jumped on the Eli and Giants bandwagon. I am surprised that they didn't take Nike and Reebok's route and focus on the Patriots missing the sacks rather than Eli breaking the tackles.
Did Trent Dilfer get this many advertising deals when the Ravens defense carried him to a Super Bowl victory? Or, are we finally seeing why Archie helped his boy throw a temper tantrum during the draft? New York media is like a lottery winner in a titty bar.
At first glance the commercial seems cliche with the music, but after visiting the website it is clear that the climatic chanting music is a theme for the League of Clutch, so I will cut them a break. The league also uses the increasingly popular moving photograph. Cool technology, I know Scott Baio is a fan.
I don't have many problems with the spot other than the fact that they are insinuating Eli Manning is consistently clutch. Sure that play was clutch, no doubt about it, but shouldn't there be a historical precedent in order for a professional athlete to join the league.
According to the website it currently includes Sharapova, Dwayne Wade and Manning...Peyton. No signs of Eli, not even in the coming soon section. It looks like Gatorade joined the league of companies scrambling to put together a commercial to knobjob Eli.
